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Highlights of The 24-Hour Customer Book Launch Using Cisco’s Public TelePresence Suites

September 25, 2010 - 0 Comments

Adrian Ott, author of The 24-Hour Customer, and Steve Steinhilber, Cisco VP of Emerging Solution Ecosystems, and others share perspectives with the audience.

Recently, Cisco and author Adrian Ott reinvented the book tour by hosting the first-ever book launch celebration using telepresence technology. More than 100 people, including many Silicon Valley A-listers, gathered for the launch of The 24-Hour Customer using collaborative technologies.

More than six Public TelePresence Suites were connected across Silicon Valley, New York City and Los Angeles and many other attendees joined in from worldwide locations using WebEx. The 24-hour Customer is a book that focuses on the value of time with Cisco TelePresence featured as a case study thanks to the technology’s time saving abilities.

The main event in Silicon Valley featured a live Jazz Band and book signing by author Adrian Ott.  Attendees in L.A. and New York City, received signed copies of the book, networked and enjoyed gourmet refreshments while viewing a stream of the event from Silicon Valley.

Photos (left to right): a) the celebration; b) jazz band; c) author Adrian Ott signing books.

During the thank you toast and program portion of the event, several senior executives from major corporations involved in the development of The 24-Hour Customer presented their perspectives.  One executive from Johnson & Johnson, who was unable to attend in person because of a senior management meeting in New Jersey, shared his perspectives using WebEx.

Steve Steinhilber, Cisco’s VP of Emerging Solutions Ecosystems, described how technologies such as telepresence are changing the dynamics of time zone limitations.  There are more than 600 Cisco TelePresence rooms internally.  Steinhilber and his team recently rolled out a new initiative across five geographies in 48 hours using this technology which enabled his organization to execute strategies more quickly and more in line with changing market conditions.

Telepresence offerings not only provide a faster way to reach people but also reduces the carbon footprint through less travel.  To calculate your carbon footprint check out our carbon footprint calculator.

According to Adrian Ott, “Even though everyone is geographically distributed, I am so pleased that everyone could participate in the celebration.  This was a highly successful event.” As one New York City attendee summarized, “What a great way to officially launch a book.  This is outstanding!”

More information about The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy can be found at:

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