5 Tips for Measuring a Successful Video Conferencing Program
Whether or not your video program is deemed successful depends on your goals. By starting out with concrete goals in mind, you will be better able to track and prove your success over time — and be a true video champion.
Ideally, you’ll have some baseline data at hand when you begin. This will enable you to track your progress right from the start. Plan to work with an interdepartmental team to calculate the time and resources your organization is currently spending on the activities you’d like to replace with video.
Below are some of the most common ways organizations measure increased productivity.
Reduce travel: Cost savings. Many organizations find that video enables them to reduce travel by 30 percent or more. Encouraging employees to replace unnecessary business travel for meetings, trainings or other engagements with video conferencing can reap significant cost savings and productivity gains. When measuring travel reduction don’t stop with just airplane or train fares; calculate all travel-related costs — such as hotels, taxis, meals, per diems, etc. Also, consider the cost of time that business travelers spend away from productive work.
Shorten time to market: Find out the average current time-to-market for a typical product, as well as the average development cost per product, selling price and margin. How many days can you eliminate by introducing video into the equation? If you can learn the annual average
return on investment per product, you can measure the impact video has on money earned, not just costs saved.
Improve access to remote experts: Consider using remote experts over video for repair and maintenance. Whether these experts are internal to your organization or external, their value is in diagnosing a problem and finding a solution quickly. The quicker you resolve an issue, the less downtime your organization experiences. That means cost savings and higher revenue.
Encourage telework: Thanks to the proliferation of desktop video, video VoIP phones, and PC video solutions, many organizations that didn’t previously consider telework are now converting employees to video-based home workers. You can measure the success of a video telework program by estimating the amount of real estate per converted employee. You’ll reduce the annual cost of maintaining the office space (per square foot/meter), including rent, utilities and maintenance.
Enrich employee work/life balance: Finding, hiring and training new employees is time consuming and costly to any organization. The more satisfied employees are with their work/life balance, the more likely they are to stay with the organization. By reducing employee turnover, you can measure the impact of video on your organization’s bottom line. Video communication can also reduce unplanned sick time.