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5 Tips: Advance Business Goals & Be Greener with Telepresence & Video Conferencing

April 22, 2010 - 0 Comments

This year marks the 40th anniversary of Earth Day and it has come a long way from “reduce, reuse and recycle.”  The Nature Conservancy lists video conferencing as an “Easy Thing You Can Do To Help Our Climate.” Here are 5 tips for how you can use video conferencing and telepresence to go green and advance business goals:

  1. TELECOMMUTING — Enable people to work from home and still be fully engaged in the workplace. Save costs on real estate and other operational costs, while increasing productivity and morale of employees who don’t spend hours in traffic.
  2. GLOBAL MEETINGS — Whether meeting with the board or your global team, there’s no need for everyone to take a long flight. Just a short walk down the hall or a quick call from the desk and everyone can meet face-to-face without the carbon emissions.
  3. CUSTOMER BRIEFING CENTERS — Video communication unites purchasers, clients, sales staff and engineers in real time, without travel to facilitate instant decision making and collaboration, reducing the negative environmental impact from travel.
  4. DISTANCE LEARNING — Schools, hospitals and other training facilities get an added lesson in conservation when they connect via video conferencing to remote institutions to enhance learning opportunities and save on costs. They can also easily share recorded content for future lessons.
  5. HR RECRUITING — Initial face-to-face screenings of out-of-town candidates cut costs and carbon emissions by eliminating the need to travel for interviews. Moreover, video interviews are much more effective than phone interviews since managers can read candidates’ facial expressions.

A recent post discussed how ubiquitous broadband access can make all of these possibilities a reality and pave the way for a greener and more robust economy.

Follow this link for more tips on how to use video conferencing and telepresence to go green and advance business goals.  Learn more ways you can go green and calculate your carbon footprint at

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