usability research

April 3, 2013

DIGITAL AND SOCIAL

Social Top Tasks

2 min read

In 2012, the Global Social Media Team worked closely with Gerry McGovern from Customer Carewords to run a top tasks study to understand what tasks visitors want to accomplish on social channels.  This methodology leverages a unique scoring technique enabling visitors to tell you in precise, statistical terms their top tasks when they arrive at your social channel.