social media

May 10, 2013

DIGITAL AND SOCIAL

The Rolling Stones and Social Media

3 min read

Live music is a very social experience. And, social media enables concerts to be experienced outside of the four walls of the concert hall. I went to see the Rolling Stones in San Jose earlier this week. “How was the concert?” people asked me. My Response: “The most rocking concert put on by 70-year old […]

April 22, 2013

DIGITAL AND SOCIAL

5 Tips to Becoming a “Savvy” Social Media Marketer

3 min read

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B […]

April 15, 2013

DIGITAL AND SOCIAL

3 Practical Tips for the Social Media for Savvy Marketers Event at Cisco #CiscoSMT #SocialSavvy

1 min read

We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the […]

April 5, 2013

DIGITAL AND SOCIAL

Getting the Insiders’ View of Social Media

3 min read

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats. Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking […]

April 4, 2013

EXECUTIVE PLATFORM

Top 10 Tips for Executive Social Media

2 min read

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. My own experience with social media has evolved – initially by watching my teenage children use it to communicate, […]

March 28, 2013

DIGITAL AND SOCIAL

5 Steps To Becoming a Social Media Master!

3 min read

People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to […]

March 26, 2013

DIGITAL AND SOCIAL

Getting the Executive Social Media View

2 min read

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this […]

March 19, 2013

RETAIL & HOSPITALITY

How Big Data Will Save the Physical Store

3 min read

Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it […]

March 12, 2013

DIGITAL AND SOCIAL

Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

3 min read

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as […]