revenue marketing

August 4, 2015


Inbound Marketing: What Comes After the Tipping Point?

“Inbound marketing is more effective than outbound marketing.”   Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.” No, I’m not Nostradamus, nor do I have a crystal […]

July 6, 2015


Smarketing: A Sales & Marketing Love Story

Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone...

April 23, 2014


CRM Implementation is Crucial for Revenue-Generation Marketing

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.

October 25, 2013


Cisco Partner Weekly Rewind – October 25, 2013

Cisco VP Sherri Liebo's latest post on revenue marketing, part 4 of our UC&C series, Collaboration Partner Launch Highlights, and more in this week's Cisco Partner Weekly Rewind