Inbound Marketing: What Comes After the Tipping Point?
“Inbound marketing is more effective than outbound marketing.” Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.” No, I’m not Nostradamus, nor do I have a crystal […]
Smarketing: A Sales & Marketing Love Story
Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone...
CRM Implementation is Crucial for Revenue-Generation Marketing
In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.