Driving Business Outcomes with the Second Wave of Cloud Adoption
Do you remember when cloud services first emerged? Driving operational efficiency was the name of the game – specifically reducing IT costs. Now, as organizations continue to innovate themselves, many are expecting their cloud services to be instrumental in digitization efforts that can improve business growth and drive innovation. A Cisco-sponsored IDC survey revealed that a second […]
Seeing Revenue Opportunities through the Data Forest: Monetization & Optimization Index
I love football, especially the NFL. I grew up in Memphis — a city without a team. Oh, yes, we had WFL and USFL teams along the way. However, their owners could never convince the NFL to expand and let them in when the other leagues folded. We even hosted – though inhospitably – the […]
Get the Big Picture with Cisco Mobility IQ
We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value […]
Key to Service Provider Success: Transformation Through Innovation
“We are going through unprecedented change in the service provider industry – and it’s increasingly becoming a mobile and cloud-based world, with competition around every corner,” Kelly Ahuja, senior vice president of Cisco’s service provider business, told 70 international journalists during Cisco’s third annual Global Editors Conference in downtown San Jose earlier this week. “Change […]
Cisco CMX @ NRF 2014
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to […]
Marketing: A Revenue Generator
The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.
Location Based Analytics and Services – Retail – What are the practical uses?
Nobody can question that location-based services are hot these days--especially in the retail space. Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially...
Retail & Location Services – hype or happening – what is the value
Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive...