retail

Retail Analytics for an Omnichannel World

2 min read

Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]

Turning the Retail Store into a High-Octane Digital Experience

3 min read

Digital innovations have upended many assumptions about the art of buying and selling. But the brick-and-mortar retail store is far from extinct. And while digital technologies continue to disrupt traditional business models, they also present retailers with exciting opportunities to make their stores more immersive, interactive, and, well, digital. Recently, I had the privilege of […]

April 28, 2014

RETAIL & HOSPITALITY

How Retail’s New “4 P’s of Performance” Will Transform the Industry

3 min read

Retail success has always been about delivering on the “4 Rs”: getting the Right products to the Right place at the Right time and for the Right price. While that success formula remains valid, technology-enabled advancements promise to disrupt how — and how well — retailers will be able to deliver on each element. “Omnichannel” […]

January 13, 2014

RETAIL & HOSPITALITY

Straight From NRF: Want Your Share of $100 Billion? Build Customer Trust

3 min read

As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding to retail technologies. As a followup to his NRF Big Ideas session, I’d like […]

January 10, 2014

RETAIL & HOSPITALITY

Omnianalytics for an Omnichannel World

2 min read

At Cisco, we’re about ready for the NRF trade show being held in New York on Jan.  12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the […]

January 7, 2014

RETAIL & HOSPITALITY

New Insights into Shopper Behavior – with Some Surprises

2 min read

Happy New Year to all my readers, and best wishes for 2014! Of course, the retail year starts off with a bang at the NRF trade show being held in New York on Jan.  12-15. Cisco is at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the annual […]

December 13, 2013

RETAIL & HOSPITALITY

Pick the Low-Hanging Omnichannel Fruit

2 min read

This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time. Instead, a smart […]

October 30, 2013

RETAIL & HOSPITALITY

Omni-Tech for Omnichannel Selling

2 min read

My last blog talked about the challenges of becoming an omnichannel retailer, and how stores are still learning how to make changes that cut across their entire business. We discussed how, appearances to the contrary, omnichannel selling is still about meeting a basic business requirement – finding the best outcome for you and your customer. […]

October 7, 2013

RETAIL & HOSPITALITY

How the Heck Do You Omnichannel?

2 min read

The buzz in retail these days is “omnichannel” – we see slogans such as “Engage with Today’s Omnichannel Consumers,” “Develop Your Omnichannel Business” frequently. Cisco itself uses this word often. But in all honesty, I don’t think many people fully grasp the concept and its potential. And I don’t know of any retailer that has a […]