Is Your Company Ready for the IoE Revolution?
Ever felt that you’ve spent half your life searching for a parking space? Well, it’s not that much of an exaggeration. One study estimates that typical drivers spend 2,549 hours of their lives in the aimless, money-wasting, and gas-guzzling quest for a place to park. Now imagine that through technology — connected cars, roads, and, […]
The importance of retailers understanding consumers and delivering great customer experience
Recently at the Forrester’s Forum for Customer Experience Professionals in New York on June 26, Graham Atkinson, Chief Marketing and Customer Experience Officer at Walgreens, spoke about his work to transform the company from one that traditionally differentiated based on location to one that differentiates based on experience. As reported in a recent blog by […]
IoE and the Impact on Retail and Consumer Experience
The retail industry is facing unprecedented changes. Since Amazon went online in 1995, technology has been blurring the boundaries between virtual and physical retail space. The third annual Cisco study of consumers found that nearly 80 percent of U.S. consumers use the Internet to shop. Armed with their smartphones, customers now walk into a store […]
BYOD: The Newer-Better-Faster Edge You Need in Retail and Consumer Products
In the fast-changing, thin-margin world of consumer products, new winners and losers are created every day. Speed of innovation, time-to-market, and employee productivity can mean the difference between the next hot trend and a warehouse full of excess inventory. Success in the highly competitive consumer packaged goods (CPG) and retail industry depends on broad-ranging collaboration, […]
Summary of B2B social media session at Internet Retailer 2013
Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B: It’s Not Just for B2C Anymore.” In this session both of us discussed how we approached B2B social media from a Grainger perspective and from […]
The Evolution of Customer Experience: Synchronicity!
I love shopping. I love traveling. I hate going to the hospital. I sometimes like going to the bank (only if it involves the depositing a large check). On the surface, it may seem that there’s no common thread about each of these experiences, however, there actually is a lot in common! Each of these […]
Cisco presenting at Internet Retailer Conference on June 6th in Chicago
Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees. Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube […]
I have been participating in meetings with the Association of Retail Technology Standards (ARTS) since 2006 when Cisco joined as a member organization. ARTS, a division of the National Retail Federation, is an international membership organization dedicated to reducing the costs of technology through standards. Its mission is to develop best practices, technology standards and […]
Weird? Or Previously Unexplored?
A connected toothbrush that gives you a virtual checkup every time you brush – is that weird, or near-term reality? I recently came across the article “25 Weirdest Things in the ‘Internet of Things’” in InfoWorld, which focuses on the different – and what many might consider unorthodox – ways in which the Internet is […]