partner

February 5, 2015

PARTNER

On February 12 Partners Learn How Cisco Big Data Analytics Transforms Business

In an Internet of Everything era, enterprises and public sector organizations have developed an insatiable appetite for data. Data is being gathered from an increasing number of sources, and—from an analytics perspective—the more data your customers have, the better the insights they can gain. We recognize that analytics represent a truly transformational business opportunity for […]

February 4, 2015

PARTNER

Partner Voices: Making the Grade

This past week, I had the opportunity to speak with Dawn Kerwick, Vice-President of Marketing at ePlus. She had some great insight into what ePlus has been doing in the education sector, and I wanted to share that with you as part of the Partner Voices series. Rather than hear me blather on, I’ll just turn it over and let you hear what Dawn had to say, in her own words:

January 29, 2015

PARTNER

A New Year, A New Resolution to Selling!

At the beginning of each year, I try to set a New Year’s resolution that is SMART (specific, measurable, achievable, relevant, and time bound), so that I’ll keep it. I especially like to set goals that are attainable and will drive tremendous growth in our business together.

January 28, 2015

PARTNER

Cisco ONE Software & Meraki Drive Opportunities for the Cisco Partner Ecosystem

As the Cisco Partner Ecosystem continues its growth, and customers transform IT to increase business outcomes, we want to create opportunity for our partners so they can choose what makes sense for their business, and pick the roles they want to play in the marketplace.

January 22, 2015

PARTNER

Delivering Business Solutions with Connected Analytics

According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed and therefore not effectively utilized nor monetized.

January 7, 2015

PARTNER

Partner Voices: Be a Leading Player and Tell your customer story

The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems. I want to share another incredible story of how a Cisco partner, Core BTS, created a powerful solution for their customer.

December 15, 2014

PARTNER

When Partner Ecosystem Marketing Feels A Lot Like Walking a Tightrope

Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a tightrope and often somebody feels slighted if you are not careful in your approach.

December 11, 2014

PARTNER

Cloud Builders Monetize Intercloud by Helping Customers Create Hybrid IT

If you had a chance to check out the Cisco Global Cloud Index, it’s no real surprise that data center traffic will nearly triple over the next five years and cloud traffic will nearly quadruple.

December 5, 2014

PARTNER

Protecting Innovation

Today, Cisco is filing two lawsuits to stop ARISTA’s repeated and pervasive copying of key inventions in Cisco products. These suits cover key Cisco proprietary patented features and Cisco’s copyrighted materials.