Outcome Engineering

August 11, 2016


Why I only buy Acura (and how it’s relevant to your sales and support strategy)

I bought my first Acura for two reasons: it was a good price and I trusted the seller. What made me fall in love with my Acura – and become a die hard loyalist to the brand – has absolutely nothing to do with the price, the sales guy, or any other practical reason one […]