Marketing
Marketing: A Revenue Generator
1 min read
The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.
Three Flavors of CMX Analytics: Onsite, Online & Social
3 min read
Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge...
5 Steps to Success: Encouraging Employee Social Media Engagement
2 min read
Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the […]
Internet of Everything – $Billions of Value to Partners
2 min read
Cisco VP of Global Partner Marketing Sherri Liebo shares information and resources on how partners can take advantage of the Internet of Everything opportunities.
Cisco Sizzle – April Edition
1 min read
Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want […]
5 Tips to Becoming a “Savvy” Social Media Marketer
3 min read
Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B […]
#IoE: Present and Future
4 min read
This blog was co-authored by Dave Evans and Joseph Bradley, Cisco Internet Business Solutions Group (IBSG). To receive the most value from the Internet of Everything (IoE), business leaders should begin transforming their organizations based on key learnings from use cases that show how IoE works in the real world. Cisco IBSG’s Economics practice recently developed […]
International Woman’s Day: A Celebration for ALL Women
2 min read
On 8 March, thousands of International Women’s Day events have been planned throughout the world. The focus of the day generally expresses respect for ,and appreciation towards...
Cisco Social Media for Savvy Marketers Event – April 18 & 19, 2013
What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of […]