Marketing

July 6, 2015

DIGITAL AND SOCIAL

Smarketing: A Sales & Marketing Love Story

2 min read

Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone...

June 29, 2015

CLOUD

Cloud 101 – Demystifying the Cloud

2 min read

It’s not really a secret – video is hot and trending, both as a marketing tool and new, modern communication medium. Just check out the facts: 93% of marketers use video for marketing activities Video is the top 3 most effective social media tactic Using “video” in your email subject line will increase open rates […]

March 23, 2015

CLOUD

ISVs Moving to the Cloud – New Partners

4 min read

In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the...

February 17, 2015

DIGITAL AND SOCIAL

Community Manager: Digital Maven

1 min read

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

August 22, 2014

DIGITAL AND SOCIAL

Marketing Analytics adding heft to Digital Analytics

1 min read

The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...

July 15, 2014

EXECUTIVE PLATFORM

Smart Companies Go Beyond Social Listening

1 min read

Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider:  What makes a company smart when it comes to being social? Answer:  Smart companies recognize three things… Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting […]