Kathryn Howe

December 23, 2015

RETAIL & HOSPITALITY

How to Create an Omnichannel Strategy that’s Worth Celebrating

2 min read

This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new level of complexity for retailers […]

December 10, 2015

RETAIL & HOSPITALITY

3 Ways Santa’s Store Helpers are Making Shopping Easier this Holiday Season

3 min read

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is changing: #1: The […]

November 23, 2015

RETAIL & HOSPITALITY

Take the Chaos Out of Holiday Shopping and Increase Sales By 50%

2 min read

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for...

Retail Analytics for an Omnichannel World

2 min read

Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]

January 10, 2014

RETAIL & HOSPITALITY

Omnianalytics for an Omnichannel World

2 min read

At Cisco, we’re about ready for the NRF trade show being held in New York on Jan.  12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the […]

December 19, 2013

RETAIL & HOSPITALITY

Omnichannel Is Changing How You Do Business – Sort Of

2 min read

This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively...