Powerful technology trends including, social, mobile, cloud, and Big Data are converging, creating unprecedented “digital disruption.” We are in a unique period of time where business and technology leaders have the opportunity to create new value and win market share by leveraging the advantages of a hyper-connected world.
Agile competitors with better business models seemingly emerge overnight. Ingrained ways of thinking and working make changing to an innovative culture painfully slow. Needed talent and resources lie outside the four walls of the organization in a wider ecosystem of capabilities. And while technology challenges abound as we confront the future, people and process changes are even more vexing for most organizations.
So how do executives keep their companies from being added to the growing heap of once venerable brands that didn’t transform fast enough?
It’s not easy.
According to Gartner research, by 2020, 75 percent of companies will be a digital business or will be preparing to become one, yet only 30 percent of these efforts will be successful. The number one reason companies fail to transform is because they don’t re-imagine and reinvent the business from top to bottom before they begin.
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Tags: Cisco, digital business, digital disruption, Digital transformation, IMD, innovation, Internet of Everything, IoE, leadership, research
A Q&A with Cisco President Rob Lloyd and Cloud Senior Vice President Nick Earle
One year ago this week, Cisco announced a plan and a billion dollar investment to build the world’s largest Intercloud – a globally connected network of clouds from Cisco and our partners. As we arrive at the one-year anniversary, I took a few minutes to chat with Cisco President Rob Lloyd and Cloud SVP Nick Earle – two of the ‘architects of the Intercloud’ – about how the idea came about, and what they have learned in the year since the vision was unveiled.
David McCulloch: Can you take us back to early 2014 and remind us why Cisco needed to evolve its cloud strategy?
Rob Lloyd: In late 2013, even as sales of Cisco’s SaaS and cloud enabling technologies continued to rise, we started to see demand for a new cloud model: a hybrid cloud model that took into account our customers’ current IT investments and augmented those with a choice of cloud providers, and access to local and national cloud options to more easily comply with data privacy and industry regulations. We realized that if we could deliver all of that with one holistic hybrid cloud strategy that gave customers a high degree of control over security, policy and application performance, we had a huge opportunity on our hands.
DM: Enter Cisco Intercloud! How did the idea come about?
Rob: A few weeks before Cisco’s annual executive leadership team meeting, Nick Earle, Edzard Overbeek (head of Cisco Services), Jim Sherriff (chief of staff) and I met to brainstorm what it would take to deliver the hybrid cloud strategy our customers wanted. We knew we had some valuable assets already: Cisco Application Centric Infrastructure (ACI) was capable of enabling consistent security and policy across clouds. Intercloud Fabric enabled portability of workloads between clouds. And our Integrated Architecture offers in the Data Center were already market leading. But we realized we could go further still if we fully embraced our extensive global ecosystem of partners. If we could combine Cisco’s strengths together with those of our partners, and move quickly, we knew we could disrupt current cloud models and become the market leader in hybrid cloud solutions.
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Tags: Cisco, cloud, Edzard Overbeek, innovation, InterCloud, jim sherriff, nick earle, rob lloyd
The world we live in today is one where people, process, data and – increasingly – things are connected as never before. The Internet of EveryThing (IoE), is driving the most dynamic area of innovation, creating new business models, economic, social and environmental sustainability and also has fantastic potential to improve our quality of life.
Just imagine: a blind man gaining independence because his once ordinary walking stick is able to communicate with his other senses through sensors, vibrations and GPS technology that guide him through the city maze. Imagine a connected car informed of traffic jams by analyzing traffic patterns and adjusting traffic light operations. Or think of smart manufacturing facilities that cut costs by reducing waste and energy consumption. And these are just the possibilities being realised today. Imagine what the future will look like in 5, 10 or 25 years from now.
We have barely begun to scratch the surface of what’s possible. We don’t know what applications and services will shape the Internet’s future. To continue innovating, we need the Internet to remain open, giving the most creative among us the chance to experiment with daring new ideas.
We also must be sure not to stifle the very innovation that we seek to encourage. If we do so, it could inhibit growth and new ideas alike. This is why today we should focus on putting in place the right policy principles that will further develop this new Internet of Everything.
In policy debates, net neutrality is often understood to mean that all bits should be treated equally, regardless of whether it’s a text, email, picture or video. While at first sight this may sound reasonable, the truth is that such a strict net neutrality principle would become an innovation straight-jacket. It would require us to re-design the Internet as we know it, doing away with tools that have become essential to its success.
Different Internet services have different requirements. It doesn’t really matter if an email arrives now or a second or two later. But if you’re dealing with real-time applications – such as video communication, or buying stocks or monitoring vital signs, delays can have an incredible impact on user experience and effectiveness.
So the truth is that you have to manage internet traffic to make sure that the data that has to get there immediately – does. This short video explains what traffic management entails and why it is so important.
Reasonable traffic management is so deeply embedded in the Internet’s core structure that it could not operate smoothly without it. This is the case already with the traffic loads of today, let alone in the future. Because management and scheduling are a crucial part of the Internet, we are closely following European efforts to formulate new net neutrality legislation. Cisco believes such legislation has merit but it could also have sweeping implications for reasonable traffic management and new services that would ultimately stifle rather than encourage innovation on the Internet. These implications can and should be avoided.
Fortunately it seems there is an increasing realisation among some policy-makers that net neutrality legislation, necessary as it may be, shouldn’t eliminate reasonable traffic management altogether. That approach would undermine rather than improve the quality of users’ experience. One way to establish net neutrality rules that prevent bad behaviour while maintaining a role for traffic management is to pursue a two-thronged approach where a line is drawn between the types of bad behaviour we do not want to see in the Internet and the necessary and reasonable traffic management techniques that ensure the fast, reliable and scalable networks that we all rely on, and need as consumers.
Equally, there is an emerging consensus that we must avoid overly prescriptive attempts to cast into law lists enumerating or narrowly defining the types of services other than internet access services that we deem “deserving” of specific levels of quality. Such attempts are bound to get it wrong in many cases. Moreover, any such neutrality law would quickly be outpaced and overtaken by reality. Building a Procrustean bed for the Internet is not the way towards a more vibrant digital economy in Europe. It is not necessary to have these prescriptive definitions and conditions on innovation as long as we maintain strong and clear safeguards to ensure an open and reliable Internet.
As the debate on neutrality in Europe enters its final phase, with trialogue negotiations starting this week, we hope the European Parliament will take a fresh look at the issue and we achieve a balanced final outcome.
In essence, the legislation we need should be sturdy enough to hold things together, but flexible enough for Internet entrepreneurs to continue adding new applications and services.
Just think about what the Internet looked like 15 years ago: a handful of wires, noisy connections that would bump you off from time to time, and streaming would be as quick as a snail. We have made huge strides, and we can continue towards an Internet of Everything – a smarter, more productive and efficient way at approaching life. But to get there, striking the right balance in Europe’s regulatory framework is more crucial than ever before.
Tags: Cisco, government, innovation, Internet of Everything (IOE), net neutrality
The debate about whether businesses need hybrid clouds is over. Technology executives see value in public clouds because they offer speed, economics, and scale that are very hard to achieve in a private cloud environment. On the other hand, private clouds offer control, data sovereignty, and security. Businesses need both, which means they need hybrid clouds. The question is; how can they successfully build them?
What makes a true hybrid cloud?
Hybrid clouds are like the Internet. When users connect a device, whether it’s a handheld or a laptop, or another machine, they don’t think twice about how these things are going to talk to each other. Similar to that, hybrid clouds are an “Intercloud” of clouds. That means that regardless of whether it’s a combination of a private cloud, a public cloud, or an extended set of clouds, the environments all work seamlessly together. They have consistent security and networking, and applications and workloads can be moved freely from cloud to cloud.
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Tags: Cloud Computing, Hybrid Cloud, innovation, IT leadership, private cloud, Public Cloud
“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today. A few weeks ago, I wrote about the “trust cliff” that affects the amount of information consumers are willing to share with retailers in order to have more relevant interactions.
Now, a new Cisco study on retail banking in 12 countries reveals a different kind of trust problem: consumers are getting less value than they expect from their banks, and this “value gap” is impacting customer trust.
The global financial crisis of 2007-2008 greatly damaged consumer trust in financial institutions, and brand equity has fallen along with it. In 2009, one year after the financial crisis, the world’s top 500 brands saw the value of their brands drop by 32 percent. For many banks, their brand value has yet to recover from pre-crisis levels.
But the roots of distrust go deeper than that. Our study shows that there is a fundamental disconnect between banks and their customers, and many customers no longer look to their banks to help them meet their financial goals. In fact:
- 43 percent of customers say their bank doesn’t understand their needs
- One in four would choose another provider for their next account or service
- Only 40 percent of respondents worldwide turn to a financial professional for advice, and of these, 28 percent believe the advice is ineffective
Meanwhile, a growing cadre of disruptive “non-bank” innovators is exploiting this value gap between banks and their customers. They range from technology companies such as Apple and Google, to retailers such as Amazon.com and Tesco, to mobile and digital-only banking services, payment companies, and automated investment services. A surprising 80 percent of consumers surveyed said they would trust a non-bank for their banking services. In eight out of the 12 countries surveyed, more consumers would actually trust a non-bank than their own bank.
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Tags: analytics, banking, CCS, Cisco, Cisco Consulting Services, data, digital, Financial Services, hyper-relevance, innovation, Internet of Everything, internet of things, IoE, Museum of Lasts, trust, value gap