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The Digital Age: Work Reimagined, Value Reimagined

I’m an entrepreneur at heart, and I love coming up with wildly innovative ways to solve problems and create business value. This entrepreneurial mindset is a requirement in today’s digital age—as technology changes business landscapes and rules.

If you read the media, you associate entrepreneurs with start ups and small companies. But as technology rapidly disrupts every industry, the challenge for every enterprise—small and large—is to rethink their business models and enable their entrepreneurs to drive their digital strategy. I can tell you first hand that there is amazing entrepreneurial talent hidden in large enterprises like Cisco. This hidden talent can help identify new revenue streams, increase productivity, or even transform an entire industry.Slide1

That is why I am so excited about my mission as Cisco’s Chief Digital Officer. I have license to rewrite the competitive and operational playbooks for Cisco—to unleash the capability and innovation across the company. And I have the opportunity to do it for every one of our customers, in every industry, who wants to rewrite their playbooks with digitization at the core.

We’re well on our way to making Cisco the best example of a digital company. It’s a journey for every aspect of our business—from our systems and tools, to our engineering, to our people, and I am thrilled by the partnership, energy and commitment across the company.

As I talk with customers about what we’re doing and what they want to do, the conversation always goes to “Where do we start?” I thought I would share a few critical observations and conclusions I’ve drawn:

Driving a digital transformation is not automating existing workflows or layering new tools and technologies on top of traditional processes. It isn’t an IT strategy trying to catch up with a business strategy. It isn’t cloud, collaboration, systems or applications. And it isn’t just a technology issue.

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Server Load balancing with NAT, using Nexus switches: ITD

Server load balancer (SLB) has become very common in network deployments, as the data & video traffic are expanding at rapid rate. There are various modes of SLB deployments today. Application load balancing with network address translation (NAT) has become a necessity for various benefits.

Cisco Intelligent Traffic Director (ITD) is a hardware based multi-terabit layer 4 load-balancing and traffic steering solution on the Nexus 5k/6k/7k/9k series of switches.

With our latest NX-OS Software 7.2(1)D1(1) (also known as Gibraltar MR), ITD supports SLB NAT on Nexus 7k series of switches.

In SLB-NAT deployment, client can send traffic to a virtual IP address, and need not know about the IP of the underlying servers. NAT provides additional security in hiding the real server IP from the outside world. In the case of Virtualized server environments, this NAT capability provides increased flexibility in moving the real servers across the different server pools with out being noticed by the their clients. With respect health monitoring and traffic reassignment, SLB NAT helps applications to work seamlessly without client being aware of any IP change.

ITD won the Best of Interop 2015 in Data Center Category.

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ITD provides :

  1. Zero latency load-balancing.
  2. CAPEX savings : No service module or external L3/L4 load-balancer needed. Every Nexus port can be used as load-balancer.
  3. IP-stickiness
  4. Resilient (like resilient ECMP), Consistent hash
  5. Bi-directional flow-coherency. Traffic from A–>B and B–>A goes to same node.
  6. Monitoring the health of servers/appliances.
  7. Handles unlimited number of flows.

Documentation, slides, videos:

Email Query or feedback:ask-itd@external.cisco.com

Connect on twitter: @samar4

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Cisco Wins Gold in Data Center Infrastructure Survey

Cisco swept three product categories of IT Brand Pulse’s 2015 Data Center Infrastructure IT Brand Leader survey. Cisco took home the prizes in the WLAN Controllers and Access Points, Fiber Channel Network Monitoring and Network Performance Monitoring product categories. No other company in the survey placed in more than two product categories.

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For the third year in a row Read More »

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Back to Business: IoT Makes Traditional Industries Cool Again

The U.S. space program in the 1960s and ‘70s was a classic example of an innovation model that began with a government initiative, was applied to enterprise issues, and finally filtered down to consumers. Internet innovation in the early 2000s turned that model on its head by focusing first on consumer needs, consumer applications, and consumer-oriented technologies such as e-commerce, mobile, social, and cloud.

Today, the Internet of Things (IoT) is inverting the innovation yet model again, bringing enterprise-oriented business-to-business (B2B) technologies and applications back into vogue. IoT is making traditional industries such as manufacturing and logistics “cool” again.

One indication of this trend is the large number of startups focused on enterprise solutions. I meet with several startups every week, and all of them seem to be focusing on some aspect of IoT—analytics, fog computing, vertical applications, sensor connectivity, and more. These startups see the huge transformative business opportunity of IoT, as the connections among people, process, data, and things become more pervasive. Millennials are driving this digital transformation. We can see their influence as consumers in the auto industry, for example, where new cars have essentially become smartphones on wheels. But now Millennials are also driving IoT innovations as participants who insist on using mobile devices and state-of-the-art software and tools to access and control IoT operations.

The Internet of Things is sparking innovation in traditional industries.

The Internet of Things is sparking innovation in traditional industries.

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Cisco Announces Intent to Acquire 1 Mainstream; Helping Customers Deliver Outstanding TV Experiences to Any Device

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate simply not possible with traditional TV technologies.

Today, we are pleased to announce our intent to acquire 1 Mainstream Inc., a privately held company that offers a cloud-based video platform designed to quickly launch live and on-demand OTT video services to a variety of connected devices. 1 Mainstream helps service providers, broadcasters, media companies and emerging digital content companies deliver their media content to almost any connected media device, from Apple TV to Microsoft Xbox.

1 Mainstream plays a key role in the OTT PayTV and media industry, sitting at the intersection between content and connected devices, and seamlessly moving content across connected devices. The company’s platform is widely used by major content providers and traditional service providers, to deliver their content across most of the video streaming platforms available today.

According to Cisco’s Global Cloud Index announced today, global cloud traffic will more than quadruple by the end of 2019. With the acquisition of 1 Mainstream, Cisco will enable our customers to leverage the cloud to deliver new services faster and accelerate their own TV services.

1 Mainstream’s technology complements Cisco’s new ‘Infinite’ suite of cloud-powered video entertainment solutions designed to help service providers, broadcasters and media companies to deliver outstanding TV experiences to multiple screens, utilizing one cloud, on any network. Today’s acquisition will enable service providers, broadcasters and media companies to make their entire channel lineup and content library available to their customers on the internet via their TV, tablet or connected devices, either within the home or on the go.

Acquisitions are a foundational element of Cisco’s build, buy, partner, invest and co-develop approach to innovation. 1 Mainstream represents the third acquisition announced by Cisco this week and highlights how we are applying our unique approach to innovation to capture key market disruptions in areas such as cloud (1 Mainstream), analytics (ParStream) and security (Lancope).

1 Mainstream will join our Service Provider Video Software and Solutions Cloud Engineering Group, under the leadership of Conrad Clemson, senior vice president and general manager. The acquisition is expected to be complete in the second quarter of Cisco’s current fiscal year.

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