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Interop 2015 : ITD is Best of Interop finalist


ITD (Intelligent Traffic Director) has been selected in Top 3 finalists in the Best of Interop 2015 Data Center category. ITD Delivers:

  • $2 Billion TAM disruptive technology: This technology innovation disrupts today’s $2 Billion TAM for load-balancers, redirection and clustering solutions
  • 100x Scale improvement: The high-end load-balancers today can handle about 200Gbps traffic. ITD can load-balance 20Tbps traffic.
  • 1000x cost-savings for customers: A 40Gbps L4 load-balancer costs about $200k to customers. ITD provides multi-Tbps load-balancing for a fraction of the price.
  • Zero Latency: ITD performs load-balancing, redirection, NAT and access control, all in one-clock cycle in hardware, hence it introduces zero latency.
  • 10x OPEX savings : Order of magnitude reduction in configuration, and ease of deployment
  • Overall CAPEX savings : Wiring, Power, Rackspace and Cost savings
  • 70+ customers interested in deploying within 1 month of shipping.
  • 10x High availability : N + M redundancy, health-monitoring and automatic failure handling
  • $15 Billion install-base can be leveraged: The technology has humongous market capture potential. It works on existing hardware. $15 Billion install-base of Nexus switches is able to use this technology.
  • 30+ patentable ideas: ITD has unprecedented innovations.

Cisco ITD (Intelligent Traffic Director) is a hardware based multi-Tbps Layer 4 load balancing, traffic steering and clustering solution on Nexus 9K/7K/6K/5K series of switches. It supports IP-stickiness, resiliency, NAT, (EFT), VIP, health monitoring, sophisticated failure handling policies, N+M redundancy, IPv4, IPv6, VRF, weighted load-balancing, bi-directional flow-coherency, and IPSLA probes including DNS. There is no service module or external appliance needed.


ITD has a lot of different types of use-cases. Some of these are:

  1. Create a multi-Tbps Firewall
  2. Create a multi-Tbps Video-cache
  3. Firewall/IPS/IDS/WAF load-balancing.
  4. Web Server load-balancing
  5. Application server load-balancing
  6. Replace WCCP. Redirect and Load-balancing traffic to Web-cache, WAAS, WAE
  7. Traffic steering to VDS/video-cache/Professional Media Network devices
  8. Load-balance to Hadoop/Big-data cluster.
  9. load-balancing to mobile equipment
  10. Load-balancing to Layer 7 load-balancers
  11. Replace legacy features such as ECMP, port-channel, PBR, etc

Recording of the presentation


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Cisco ITD is Best of Interop 2015 Finalist

Transforming Cisco switches into highly scalable zero latency load balancers! Cisco Intelligent Traffic Director (ITD) does exactly that and much more!

Cisco ITD  has been selected as Best of Interop 2015 finalist in the Data Center Category. Finalists were chosen from nine categories including Data Center, Mobility, SDN and Cloud Technologies.

Cisco Intelligent Traffic Director (ITD)  is an innovative solution to bridge the performance gap between a multi-terabit switch and gigabit servers and appliances. It is a hardware based multi-terabit layer 4 load-balancing, traffic steering and clustering solution on the Nexus 9K,7K,6K,5K series of switches. Customers do not have to buy any new hardware. It works on all the existing hardware, linecards and supervisors.

Here are some of the quotes from customers, account teams, industry analysts and architects:
“Great milestone Samar Sharma, Mouli Vytla, Rajendra Kumar Thirumurthi  and team! We are very grateful for the work you guys did with pioneering and driving this new solution!”

ITD  helped us scale to 1Tbps of cache traffic in single Nexus 7700 ”

“This feature seems almost too good to be true! I am very excited about it.”

“Customers really enjoyed the time and the subject. They said it was the best presentation of the week at Cisco Live”

“Turns out we likely have a far superior solution in ITD  that we can bring to the table.  One of our web space principles is ‘state is the enemy of scale’ and ITD aligns very well with this mentality without sacrificing too much flexibility or control. It is still early in our conversations but we are confident that ITD will play a strategic role for scaling services”

Click  to find out more! You can also visit Cisco Interop Booth at Interop Las Vegas to find out about Cisco ITD Solution!

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How Banks Can Begin the Journey to IoE Readiness

Cisco’s recent survey of 7200 banking customers in 12 countries left me with a crystal-clear takeaway: consumers are ready for the Internet of Everything (IoE) — and they want it now.

But to meet that demand, banks need to assess their own capabilities as they begin to light up their own “dark assets” with network connectivity and embark on the journey to IoE readiness.

In our survey, we tested five key IoE-enabled banking concepts related to advice (virtual financial advice, virtual mortgage advice, and automated financial advice) and mobility (branch recognition and mobile payments). These concepts resonated with customers globally: 75 percent of all respondents would move their money to another provider for one or more of the five concepts. And while the interest is significant everywhere, in emerging markets, respondents are twice as likely to move their money. Read More »

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5 Key Business Lessons from National Championship Game

As a big basketball fan, coach, business leader and parent, I’ve been thinking about the multitude of lessons that can be learned from the National Championship game Monday night.  Here’s my quick take on some of the key points:


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Let’s CHILL… an IoE innovation acronym

Last week, I attended a very interesting meeting in San Francisco for a program we call CHILL – Cisco Hyper Innovation Living Labs. The session, facilitated by the Factory, an incubator backed by Skype co-founder Janus Friis, included key leaders from retail, consumer products, and finance industries.

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