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Marketing’s Role in Reaching New Buying Centers
Partner
With digital engagement becoming increasingly important in the buyer’s journey, it is critical that sales and marketing come together in new ways with unprecedented levels of alignment.
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Are You Talking with the Right Buying Center?
PartnerIn the past, Cisco and our resellers have been primarily engaged with IT who owned the budget for buying hardware, software and services. However as technology budgets move outside IT,
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Selling Higher – Changing Our Selling Motions for Better Customer Outcomes
PartnerIf you attended this year’s Partner Summit, live or virtually, you might have heard Wendy Bahr talk about the need for Cisco and our partners to focus more on our
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How ISVs Can Take Advantage of Cisco DNA in the New Era in Networking
PartnerWith Cisco’s launch of The Network. Intuitive., we are delivering an open and extensible architecture that is constantly learning, adapting, and protecting. As Nirav Sheth pointed out in his blog
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Digital Transformation and the Connected Value Exchange
PartnerAs our customers embark on their digital transformation journey, they have a myriad of vendor, partner and technology options available to revitalize their businesses and produce better outcomes for their
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Leveraging the Ecosystem
PartnerDigital transformation offers customers immense opportunity to create new business value, and can only be achieved when it is powered by both our best-of-breed partners and Cisco innovation. We put
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CRN Announces 2016 Channel Chiefs
Partner
Each year, CRN recognizes the top channel executives in the industry with their CRN Channel Chiefs list. The prestigious Channel Chiefs list identifies channel executives who consistently defend, promote and
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Cisco and Red Hat to Build On-Ramps to the Intercloud
PartnerCIOs are embracing cloud to deliver I.T. applications and services to employees, partners and customers more flexibly and at lower cost. As cloud moves from experimentation into the mainstream, OpenStack
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denny trevett
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