Customer Lifetime Value

August 11, 2016


Why I only buy Acura (and how it’s relevant to your sales and support strategy)

I bought my first Acura for two reasons: it was a good price and I trusted the seller. What made me fall in love with my Acura – and become a die hard loyalist to the brand – has absolutely nothing to do with the price, the sales guy, or any other practical reason one […]

July 20, 2016


Five Ways to Increase Customer Share in the Subscription Economy

We’ve reached the midway point in 2016 and now’s the perfect time to reevaluate – or even re-think – your current growth strategy. Traditionally in our industry, business growth has been built around gaining market share: adding new logos, making more deals and fueling the sales pipeline. “Being successful in this new economy increasingly requires […]

February 10, 2016


Growing Customer Lifetime Value: Here’s the Secret Sauce…

Your customers are the most important drivers of growth for your business. They’re often the reason new clients seek you out, and they serve as the source for post-sale opportunities and recurring revenue. It’s the simple truth. But what’s also true is that in today’s digital age and dynamic business environment, where trust and loyalty […]