CiscoSESG

When it comes to competing for the attention of digital sports fans, the game is constantly changing. Digital technology innovations are paving the way to more connected, more engaging, and, ultimately, more memorable experiences — and also leading to heightened fan expectations. It’s not enough just to keep score from the sidelines. To make the […]

From dynamic signage to mobile innovations, to virtual reality and artificial intelligence enabled interactions, and now IoT; technology trends continue to reshape consumer and fan behaviors. Today it isn’t enough for fans to go to the game. They want an unforgettable game-day experience, from the moment they purchase their ticket, to the time the event […]

As a kid, I remember watching the Jetsons on television and being in awe. The technology and gadgets seemed so far-fetched at the time. And yet, here we are in...

For sports fans, it’s one of the best times of the year. Have a look at what sports properties are doing to improve the digital fan journey.

I’ve been working in the Sports and Entertainment Industry for over 20 years, and by far, digital transformation has been one of the greatest technology disruptor across industries in the...

Stadiums like Allianz and the Sydney Cricket Ground are setting a new bar for the fan experience for sports and entertainment properties.

I love sports as much as anyone. But not when I have to battle parking bottlenecks, endless ticket lines, and glacial concession stands. After all, who wants to wait 20...

You know spring season is back when we start hearing all about March Madness – where 68 college basketball teams from Division I of the National Collegiate Athletic Association (NCAA) are competing to win the national championship. With hundreds of games taking place at venues across the nation over the next several weeks and millions […]

What a couple of weeks it’s been for sports fans! In addition to the historic ending to the NFL’s Big Game, two of the four major professional sports leagues in the U.S. rolled out the red carpet for their annual All-Star Games in recent weeks – the NFL Pro Bowl took place in Orlando, FL, […]