Cisco Partners

3 min read

Cisco Live EMEA 2024 was alive with the anticipation of the innovation and opportunity that lies ahead of us. Our partners are introducing new services to the market, customers are ready to double down on digital transformation, and we are continuously strengthening our offerings.

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I’m on the heels of another incredible week with our customers and partners at Cisco Live EMEA. In this latest blog I’ll recap the new security innovations we announced and my main takeaways for partners.

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Activate is the first of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution, setting up an Ecosystem partner such as an ISV or domain consultant, etc., to Co-Sell with Cisco.

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We are happy to announce that Cisco and Megaport are extending our partnership by introducing a pay-as-you-go (PAYG) offer for Megaport Virtual Edge, Virtual Cross Connects, and Ports through Cisco’s Global Price List.

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If you’ve ever run a 5K race, you know that the last mile often determines the winner. It’s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K.

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Fresh from another impactful Cisco Live EMEA, the buzz around Artificial Intelligence (AI) is undeniable. AI stands as a new frontier for businesses, a beacon of innovation in our swiftly evolving landscape. On Partner Day, I addressed a packed room of our partners, delving into Cisco's decade-long journey with AI.

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This is always an exciting time of year at Cisco. Today not only marks the start of Cisco Live EMEA, it’s also the release date of the 2024 CRN Channel Chiefs list. There’s no better way to kick off an amazing week with our customers and partners than by celebrating Cisco’s channel leaders—the best in […]

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Explore the Cisco User Protection Suite to understand what it enables for the customer, and why it makes business sense for Managed Security Services Providers (MSSPs) to offer a packaged solution around it.

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Every enterprise needs a single source of insight that can scale across its technology stack and business. Cisco’s vibrant ecosystem of development partners have greater opportunities to build product offerings around Cisco Full-Stack Observability solutions, expanding their customer base and generating new revenue streams.