Summary: Drive Customer Engagement with Analytics and Insights – the Next Wave of CMX Innovation
CES and NRF kicked off 2015 with a bang, and as usual, showed us that there is no shortage of gadgets and dashboards to help businesses solve their every need. From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing […]
The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement
Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve...
Delivering Business Solutions with Connected Analytics
According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed and therefore not effectively utilized nor monetized.
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
Fog Computing: The New Model for the IoE
Last month, we proudly announced Connected Analytics for the Internet of Everything (IoE), easy-to-deploy software packages that bring analytics to data regardless of its location. It is a continued part of our commitment to delivering on our vision for fog computing, also called edge computing, a model that does not require the movement of data […]
Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show
It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping […]
In Retail, Insight Is Currency, and Context Is King
Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...
Coming to NRF: Lisa Fretwell on Shopping Trends, New Frontiers
Cisco will be featured in two Big Idea sessions at this year’s NRF conference starting tomorrow, and I’m happy to introduce guest blogger Lisa Fretwell, who will be leading one of these two seminars. Lisa is the Managing Director of Retail at Cisco Consulting Services, specializing in the Internet of Everything and analytics, and how these […]