Al Palladin

Material shortages across the semiconductor industry, as well as logistics challenges, continue to impact supply chains globally. Now, more than ever, it is important to stay vigilant and protect your business by purchasing Cisco products through Cisco’s authorized partners.

Partners make significant investments to sell Cisco products to our customers. Helping protect you and our customers from counterfeit products in the gray market is one important way we do this.

Protect your investment and improve sales with Cisco Brand Protection + Refresh! By working together to introduce new, innovative programs to our Partners, Cisco is protecting your investment, improving your sales, and combating counterfeits.

With around 57,000 partners around the world, Cisco’s partner mega-machine generates about 85 percent of Cisco’s global bookings. It’s no wonder that Cisco’s Authorized Channel enjoys near-legendary status in the market.

Our team partners closely with both law enforcement and customs officials around the world to stop counterfeit products at the border, identify counterfeit operations and pursue legal actions against infringers of Cisco’s intellectual property rights, including trademarks.