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Why I’m old


January 2, 2008 - 0 Comments

ATT recently published their top 10 ringtones for 2007. The lists includes songs like”A Bay Bay” and”Crank That” and includes artists like”Mims” and”Akon,” with the top one being (drum roll, please):Party Like a Rockstar by Shop Boyz My biggest takeaway from the list? I’m old. Really old. I don’t recognize any of these songs -at all. And have maybe only heard of one or two of the artists. (I think a gray hair popped out on my head just by writing that-.)But professionally, my biggest takeaway is how impressive this is. In this blog, you’ve likely read about our thoughts of service providers are becoming experience providers. It’s our perspective on the evolution of the industry where providers will deliver an ever expanding array of new services, about how they can offer their subscribers the means to personalize those services, and how in the end, they will be able to increase their relevance to their users and their own revenues all the more.While ringtones may not be new, it is a great example of one of the routes ATT is taking on this evolutiong to experience privder. It doesn’t really matter if this tall, dorky Texan doesn’t relate to ringtones, as this service feature isn’t necessarily meant to appeal to me as many of their other business-focused services do. Rather, this is meant to appeal to another, likely younger, and most certainly a hipper segment of their user base. Different, personalized services for different subscriber interests, delivered over the same network, increasing both the value of the experience to their customer and the amount of their bottom line to their shareholders. Brilliant. Long live the experience provider -may they continue to”party like a rockstar.”

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