Cisco Blogs

Video Everywhere

- January 30, 2009 - 0 Comments

highways for videoOver the last year, we have continued to see mass adoption of video in every aspect of our lives and it is changing the way we live, work play and learn. Just this weekend, I was with a friend showing off his new ‘toy’ a SlingCatcher, watching videos coming into his laptop on his TV screen. As if this was not enough, he also had his DVR accessible from his new Blackberry Storm watching the sports highlights. Just look anywhere online or offline, at work or at home, video is become pervasive across multiple screens and across multiple access technologies for not just entertainment but also for communications. Clearly this will validate the growth in traffic in IP networks and impact networks worldwide. Most Service Providers have been anticipating this growth and considering all types of options to prepare themselves to stay ahead of the traffic growth curve cost effectively. But what we need to ask is – will we ever get ahead of the curve? If we take the analogy of roads and traffic, given enough time, every highway/freeway/road is challenged with the volume of traffic requiring continual expansion. So, whether it’s your favorite access technology (3G, 4G, FTTX, xDSL, etc.) or the most exotic technology in the transmission network, just remember….the only constant is ‘change’. We will continue to see new ways of filling up the pipes…and for someone that builds routers, that’s music to my ears. 🙂

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