Trends at NAB 2010 and News from Cisco and Intelsat
Up until recently, the rallying cry from the annual gathering of broadcast TV professionals centered on the “digital transition,” or, the 2009 deadline by which U.S. broadcasters shifted their analog transmissions to an all-digital format.
At this year’s National Association of Broadcasters (NAB) show, though, “all digital” is assumed, and the buzz of the show is “all-IP,” as a foundation for 3D, HD, and multi-platform television expanded.
A case in point: Cisco’s news with Intelsat, to partner on a first-of-its-kind delivery platform that blends both satellite and terrestrial delivery technologies. That means Intelsat’s customers will be able to specify a delivery path – say, Chicago to San Francisco, or New York to L.A. – and the Cisco-powered Intelsat platform will determine the best and most cost-effective transmission route with built in resiliency.
Specifically, Intelsat S.A., a 45-year provider of global, fixed satellite services, is outfitting what it calls its “IntelsatONE” platform with an unprecedented combination of IP/MPLS networking, fiber, teleports, and points of presence – all integrated with Intelsat’s existing satellite fleet. Our work with Intelsat is a gratifying and important reference for a global IP video network. It shows the importance of combining the flexibility of IP networking with the leading edge video technology, all controlled by one comprehensive management platform.
It shows continued evidence of what happens when hard work meets market opportunity meets the increasing number of media companies, all seeking to optimize their video products with IP-based technologies.
In short, this year’s NAB is all about 3D, HD, and multi-platform/multi-screen platform delivery – all of which are headed down the path of all-IP delivery.
For more on these topics, watch this brief interview with Bart Spriester. VP/GM of Digital Media Networks for Cisco’s Service Provider Video Technology Group: