Swisscom Selects Cisco ASR 9000 to Prepare for the Zettabyte Era
The Nielsen Company reported that here in the U.S. market, time spent viewing online video is up 13 percent in December 2009. Some observers might be surprised by these results, but if you’ve been reading my prior commentary, then you will know that this is totally in-line with the unmistakable trend that’s been building for some time.
As I’ve shared our VNI perspective here before, the zettabyte era is approaching fast – global IP traffic is increasing at a 40% combined annual growth rate resulting in a five-fold increase between 2008-2013. Clearly, video traffic will be a primary source of that groundswell.
Once again, this trend is truly pervasive and by no means just a North American phenomenon. It will result in an annual bandwidth demand on the world’s IP NGNs of more than of two-thirds of a Zettabyte (aka 667 trillion gigabytes!). Europe is a key part of that growth cycle, consuming nearly the same amount of traffic as North America, and leading European service providers are actively preparing for the inevitable.
In fact, we announced this week that Swisscom is deploying the Cisco ASR 9000 Series Aggregation Services Router as the edge platform to support the rollout of their high-bandwidth fiber-to-the-home (FTTH) services – to every household in Switzerland. At the end of September 2009, Swisscom had approximately 1.8 million broadband subscribers, so such a goal is by no means an easy one.
In visiting with some of my peers in Europe this week, I learned that Swisscom selected the Cisco ASR 9000 as its IP edge routing platform because we provided a clear technology road map to meet their future bandwidth requirements and to protect their existing IP NGN infrastructure investment.
I can fully appreciate the sustainability and cost-containment aspect to their decision. Cisco demonstrated how the ASR 9000 achieves significant reductions in network complexity, to help Swisscom lower their total cost of ownership.
Not only is the Cisco ASR 9000 is designed to deliver a nonstop video experience and purpose-built for the demands of the zettabyte era, but it’s able to do so with reduced carbon footprint. This “green” factor is gaining prominence as a key consideration for all providers worldwide, but especially so in Europe. And considering Switzerland is easily one of the most green conscious (and dramatically beautiful, I might add) countries in the world, it makes sense that this unique capability played a strong role in Swisscom’s decision.
It’s an honor to continue our efforts with Swisscom’s pioneering deployments, building on our history with them with the CRS-1 and other technologies, as they usher in the network possibilities of the Zettabyte era for their millions of subscribers.