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Social Media Marketing for Service Providers: Phil Harvey, Editor-in-Chief, Light Reading


July 7, 2010 - 0 Comments

I recently had the privilege of speaking with Phil Harvey, editor-in-chief of Light Reading. Phil joined Light Reading in September 2000 as Senior Editor and was named Editor-in-Chief in January 2008.

Light Reading is the world’s leading publishing, research and events’ company targeting service providers, with nearly 2 million page views per month. It produces more than 20 conferences and tradeshows per year in the U.S., Europe & Asia, including TelcoTV, which is the largest IPTV event in the United States.

Check out my video interview with Phil, who discusses everything from Light Reading’s future in the wake of the social media explosion, key issues and trends impacting the service provider industry such as over-the-top video…even the type of networking equipment he would be and why:

To view all videos in this series, please see:

David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)

David M. Scott Part 3 (Connecting with Customers)

Shel Israel (Business Uses for Twitter)

David M. Scott Part 4 (Buyer Personas)

Gabriel Garcia (Podcasting)

David M. Scott Part 5 (Is Social Media a Fad?)

Elyse Tager (Elymedia)

David M. Scott Part 6 (Tools & Trust)

Michael Brito (Brand Experience & Active Listening)

Robin Stavisky (Employees: the New Generation)

Sean O’Driscoll (Successful Influencer Programs)

David M. Scott Part 7 (Content Creation)

 

SP360 Entourage
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.

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