Cisco Blogs

Social Media Marketing for Service Providers – Robin Stavisky, Employees: the New Generation

February 17, 2010 - 2 Comments

In our continuing series on social media marketing, I sat down with Robin Stavisky, CEO of New Venture Marketing, to discuss what business to business companies should know as they embark on the realm of social media and also to shed some light on what she sees as the new generation of employees.

To view all videos in this series, please see:

David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)

David M. Scott Part 3 (Connecting with Customers)

Shel Israel (Business Uses for Twitter)

David M. Scott Part 4 (Buyer Personas)

Gabriel Garcia (Podcasting)

David M. Scott Part 5 (Is Social Media a Fad?)

Elyse Tager (Elymedia)

David M. Scott Part 6 (Tools & Trust)

Michael Brito (Brand Experience & Active Listening)


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  1. Thank you for your reply Julian. I totally agree that conversations online are getting more and more important as we are learning from one another and sharing. Thx for your support!

  2. Great series. There are also a ton of great blogs and articles to help service providers better market themselves using social media. SMO (Social Media Optimization) is a rapidly evolving practice that is quickly stealing the spotlight to SEO. The fact is, the conversations online will be an increasingly important element to search in the future. Further social search is becoming a critical role in the consumer decision making process from awareness to purchase and beyond. The challenges agencies face is integrating strategies across technologies as they are all starting to mesh together (mobile, seo, smo, etc). Great series, thanks. @julianacrispo