Cisco Blogs

Social Media Marketing for Service Providers – David M. Scott: Tools & Trust. Part 6

- February 3, 2010 - 0 Comments

David Meerman Scott explains the New Rules of Marketing talks about tools we can use and how trust can be earned. This is the sixth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David focuses on some essential marketing tools for today’s companies.

To view all videos in this series, please see:

David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)

David M. Scott Part 3 (Connecting with Customers)

Shel Israel (Business Uses for Twitter)

David M. Scott Part 4 (Buyer Personas)

Gabriel Garcia (Podcasting)

David M. Scott Part 5 (Is Social Media a Fad?)

Elyse Tager (Elymedia)


SP360 Entourage
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.