Social Media Marketing for Service Providers – David M. Scott: Content Creation, Part 7
David Meerman Scott gives an overview of his new book World Wide Rave, which features ideas and case studies about organizations that have done a great job of creating content that spreads. This is the final in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond).
To view all videos in this series, please see:
David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)
David M. Scott Part 3 (Connecting with Customers)
Shel Israel (Business Uses for Twitter)
David M. Scott Part 4 (Buyer Personas)
Gabriel Garcia (Podcasting)
David M. Scott Part 5 (Is Social Media a Fad?)
Elyse Tager (Elymedia)
David M. Scott Part 6 (Tools & Trust)
Michael Brito (Brand Experience & Active Listening)
Robin Stavisky (Employees: the New Generation)
Sean O’Driscoll (Successful Influencer Programs)
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.