Cisco Blogs

Social Media Marketing for Service Providers – David M. Scott: Content Creation, Part 7

May 21, 2010 - 5 Comments

David Meerman Scott gives an overview of his new book World Wide Rave, which features ideas and case studies about organizations that have done a great job of creating content that spreads. This is the final in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond).

To view all videos in this series, please see:

David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)

David M. Scott Part 3 (Connecting with Customers)

Shel Israel (Business Uses for Twitter)

David M. Scott Part 4 (Buyer Personas)

Gabriel Garcia (Podcasting)

David M. Scott Part 5 (Is Social Media a Fad?)

Elyse Tager (Elymedia)

David M. Scott Part 6 (Tools & Trust)

Michael Brito (Brand Experience & Active Listening)

Robin Stavisky (Employees: the New Generation)

Sean O’Driscoll (Successful Influencer Programs)


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  1. Social media and the Internet have redefined marketing and how we reach the masses. This book provides a great starting point for any small business trying to become relevant using the power of the Internet.

  2. Anthony-Thank you very much for your comment! It is great to hear that these short videos highlighting social media best practices are helping folks learn more! Please let us know if there are any topics in particular that you would like us to cover.

  3. Thank you Michael! David has a 7 part series on our blog to highlight his book that I hope you get to check out. The links are below the blog post. I hope you have the opportunity to read his book to learn more!

  4. Thanks for this post Zoya, the video is very instructive! I guess there is no perfect recipe to go viral””, and that each niche has its specifics.”

  5. If you have a old or new business whether it is online or a store front business, I feel that David Scotts’ book World Wide Rave would be a great tool to use to increase your ROI(Return On Investment)in advertising.