Social Media Marketing for Service Providers – David M. Scott: Buyer Persona Insights Part 4
David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers.
To view all videos in this series, please see:
David M. Scott Parts 1 & 2 (New Rules of Marketing & PR)
David M. Scott Part 3 (Connecting with Customers)
Shel Israel (Business Uses for Twitter)
Providing insights, interviews, and videos from a wide range of networking professionals both inside and outside of Cisco to get a 360 view on hot topics relevant to Service Providers.