SCTE Cable-Tec Expo Attendees: Welcome to Atlanta!

November 10, 2011 - 0 Comments

By Mark Palazzo, VP and GM of Cisco’s Cable Access Business Unit

Just a few more days until the start of this year’s SCTE Cable-Tec Expo, to be held in Atlanta from Nov. 14-17. We’re excited to see y’all in our fair city! A lot will go on next week, so we thought we’d put out some signposts about where you can find us, what we’re doing, and what we want to show you while you’re there.

Where you can find us and what we want to show you: We’re piling in to booth #1762, where we’ll be showing everything we’re working on to reinvent the television experience. That means:

  • The Videoscape Experience: “Videoscape” incorporates cloud, network and client devices to drive new video experiences over traditional and Internet-based networks.  That means freeing viewers from the traditional bounds of time, place and platform, towards the realities of anytime, anywhere, any screen.

Specifically, we’ll demonstrate the integration of linear, on-demand and over-the-top content, with our Media Suite – a full lifecycle content management system, for both managed and unmanaged (consumer-purchased) devices. As in set-tops, soft clients, Internet TVs, tablets, smart phones, you name it.

Also on hand: Ways to distribute media inside and outside the home, using our Media Gateway family of products, as well as our “Conductor” – a standards-based, real-time network and device management tool designed specifically for service providers.

  • Videoscape Cloud: If you’re plotting your company’s strategies to reap the benefits of scalable computing resources, storage, and virtualization (read: “the cloud”), do come by to check out our Videoscape Quickstart solution, which aims to provide an easy, fast way to handle content ingest, transformation, delivery, and monetization (always a good thing). It’s part architecture, part product suite, part go-to-market.
  • Video Over DOCSIS 3.0: We wouldn’t be Cisco if we didn’t continue to go long on DOCSIS 3.0. At this year’s Expo, we’re focused on how you can apply quality of service (QoS) treatments for adaptive bit rate video delivery, and ways to dynamically allocate DOCSIS resources based on your specific and unique service policies.

What we’re doing: If you’ve attended an Expo before, you know there’s no shortage of learning opportunities, panel discussions, and workshops. It all kicks off during the Tuesday morning (11/15) general session, where our own Bob McIntyre, Vice President and CTO, will participate in the “Industry Partnership” panel discussion moderated by John Schanz, EVP of Network Engineering and Technical Operations for Comcast.

If network capacity is on your radar, be sure to catch Sangeeta Ramakrishnan, Video Architect and Principle Engineer for Cisco, in a workshop that runs on Thursday from 1:00-2:15 PM. She’ll be presenting her work on HFC capacity planning for IP video.
Also on Thursday: Mark Baugher, Technical Leader, and Keith O’Brien, Distinguished Systems Engineer, will be participating in the “Network Security” workshop, which runs from 1:00-2:15 PM. The session is moderated by Kip Compton, VP/Strategy and Product Management. Mark and Keith will be presenting their latest work: “Consumer Electronics and TV: The Four Major Risks.”

Last but definitely not least: Stick around Thursday evening for the final and definitive round of our first annual IP Challenge, a Jeopardy-styled, high-energy showdown for nine semi-finalists. The Alex Trebek, so to speak, is SCTE’s Steve Harris, Director of Advanced Network Technologies Program Development.

Here’s the background: Throughout 2011, some 99 cable engineers and technologists competed in three online rounds, in a “virtual qualifier.” Questions ran the gamut from QoS, IPv4/IPv6, routing, and security.

Sample question:

IPv6 uses this type of multicast group management (fill in the blank).

(Answer: Multicast Listener Discovery/ MLD.)

During the finals on Thursday, the nine semi-finalists will compete in three different games, with five questions per game. One winner will be selected from each of the three groups; those three will go on to the final round, which will involve configuring a router or CMTS.

Judging the competition: Chris Burtis, Nick DeTore, Keith O’Brien, and Jay Herbert, all from Cisco. (Hey. We’re the sponsor.)

Each of the nine semi-finalists received a full conference pass to this year’s Expo, a Cisco CCNA exam voucher, and a framed award certificate. All nine finalists will receive SCTE IP Challenge medals, and the overall champion will receive a trophy, a full conference pass to Cisco Live, and a full conference pass to next year’s Cable-Tec Expo. Plus, all participants (from the very beginning) will be entered into a raffle to win one of 10 CCNA1 classes or a set of Cisco CCNA library books.

Sounds fun, right? So do come see us. We have so much we want to show you. Plus, shows like this are the best for catching up and swapping ideas. See you in a few days!

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