SCTE 2010: How Cable Can Lead in the IP Transition
In this brief video discussion, Kip Compton, Director and General Manager of the Video Content Platforms Business Unit for Cisco, hits upon a topic that’s top of mind for lots of people at this week’s SCTE Cable-Tec Expo in New Orleans: What it will take for the cable television industry to extend its lead in IP to its core business – video.
If IP video is about delivering a great user experience across a lot of devices, cable’s getting there. If it’s about extending the reach of today’s premium bundles, integrating content from the Internet onto the TV – without having to pay multiple providers or getting locked in to multiple set-tops – then cable isn’t just “getting there” – it’s in a truly great competitive position.
Why? People want video mobility and a great user experience, with better search and usability. They don’t necessarily want it, though, from six or 10 different sources.
Cable television is a unique mix of broadband network reach and content aggregation. As the industry turns up the heat on its transition to delivering more video services over DOCSIS, it is supremely positioned to succeed.
How so? The shift of applications and functionalities to the network moves over a wideband pipe created by bonded DOCSIS 3.0 channels.
What’s it going to cost? It used to be that “DOCSIS QAMs” were as much as 100x that of traditional, MPEG-based video QAMs. Not so now. Here at Cisco, we’ve been very focused on helping our MSO partners build IP bandwidth at the right price for video.
It’s improvements to the overall user experience in IP video, backed by a superior broadband plant and a solid and growing base of aggregated titles and networks, that will continue to position our cable partners as tough competition for other nascent forms of IP video.
Quite simply, the cable industry has the subscriber base, content relationships, and plant to not just survive this transition, but survive and thrive.