Profile of the Agile 21st Century SP Infrastructure
We’re now entering an exciting period of creativity within the broadband sector. Facilities-based services providers have a unique opportunity to apply their inherent advantage — yes, superior infrastructure matters. It’s a key deciding factor in sustainable growth.Most industry analysts believe that the potent combination of the IP NGN and a re-architected data center infrastructure will progressively change the market dynamics — re-engineering legacy cost structures, enabling greater business agility and positively accelerating differentiated go-to-market strategies.Demand for Rich Media ApplicationsYour customers expect a richer, higher-quality media experience, and they want access to more kinds of content than ever before. Are you prepared?They anticipate the same interactivity, personalization, mobility, and control that they have come to expect from the Internet across all media. They also demand access to any type of content, whenever and wherever they choose, over a variety of devices and screens at a high quality.Transforming service delivery is essential for meeting the increasingly complex demands of immersive user experiences. These requirements are creating the opportunity for a variety of new transaction-based and revenue-sharing business models — through new forms of collaborative partnerships with content and application providers.However, prior service delivery models have evolved as a collection of asset islands — data centers, central offices, video head-ends etc. — and a series of service-based silos that act as a barrier to service delivery speed or service velocity and operational efficiency.The physical separation of storage, servers and networks in this type of service delivery model also prevents service providers from achieving the full benefits of virtualization that are essential to cost control and quality of service delivery.Unleash the Power of FusionWe believe that the Cisco Unified Service Delivery solution will enable service providers to overcome those challenges by eliminating silo-based complexity, liberating assets, reducing costs and accelerating service velocity.The Cisco Unified Service Delivery solution fuses application, compute, storage, and LAN/SAN/WAN resources virtually through a unique unified network fabric. This combination delivers a powerful and yet highly energy-efficient integrated resource.It enables service providers to optimally utilize pools of resources within any given data center, apply them to any service offering, or interconnect their data center islands to further combine resources.At long last, you’re freed from your legacy constraints — now that’s progress.Next Steps: Discover the PossibilitiesIf you’re interested in a more in-depth explanation, then head over to our Unified Service Delivery Introduction — we provided both a Business Brief and a Technical Brief that will give you further background and context for the Unified Service Delivery solution.Moreover, when you’re ready to learn more, and apply this innovative new architecture in your environment, I highly recommend the Interactive Workbook — it offers a detailed visual overview and tour of the building block layers that enable this service delivery transformation.For those seeking information and guidance on the financial benefits, both Capex and Opex, we feature three related service provider data center expense comparison tools — for Video Delivery, Unified Communications, and Infrastructure.