Portugal Telecom Selects Cisco as Video/Telecoms Solutions Provider
Portugal Telecom’s work to offer its customers an economical triple-play service, without having to worry about technological choices, and with the convenience of a single bill, has catapulted the provider toward significant subscriber and services growth over the past 18 months. Specifically, it now reaches 20% of all pay TV subscribers in the country; 50% of all ADSL consumers take TV services from Portugal Telecom.
In this video, Cisco SVP European Markets, Chris Dedicoat, and Portugal Telecom CEO, Zeinal Bava, discuss the growth of telecom and video in Portugal, including the importance of “structural competition” and network architectures that transcend commoditization.
A prevailing factor for Portugal Telecom’s selection of Cisco as its partner: The human factor – Cisco’s local team presence, in Portugal and around the world, gave Bava the confidence to engage.