Cisco Blogs

Oh Canada! On What’s Great in the Great North. (Eh!)

March 8, 2012 - 0 Comments

The transformation of video and its accoutrements, all in IP, is a reality that’s alive and well in the Great North. And before Spring begins its spectacle, we wanted to give a nod to our Canadian colleagues about the hotbed of IP video activity that’s going on in that important territory.

First, on February 7, TELUS announced plans to add a mobile component to its successful Optik TV service, calling it “Optik on the Go.” That way, consumers in Alberta and British Columbia get a simple, straightforward way to view Optik TV content, across a range of devices.

It’s a continuation of a 10 year strategy for our friends to the north, who decided way back in 2000 to transition to an “all IP” configuration, from end to end. This latest transition, to make video “movable” to other screens — while adding the fullness that IP can offer, in terms of apps, social networking, and widgets — is the continuation of a long and proactive partnership between TELUS and Cisco.

From a product perspective, the TELUS launch highlights our Videoscape Media Suite — a cloud-based, full lifecycle content management service for managing and publishing content across multiple screens — and our Videoscape software clients for the mobile devices.

Then, on February 24, Rogers Communications announced its selection of our Videoscape IP Video Platform for its “Rogers NextBox 2.0” whole-home PVR and interactive program guide efforts.

Rogers NextBox 2.0 includes the newly redesigned guide, powered by our Videoscape Voyager Vantage, and running on our Explorer 8642 HD-DVR and 4642 HD set-tops.

It’s important because it’s the first time a cable service provider is delivering an Internet and cloud service via a traditional cable box. The browser-based Cisco Videoscape Voyager Vantage, uses HTML5 standards to support native or third-party widgets and apps.

Both advancements take advantage of the Videoscape platform, which of course we’re thrilled about. But more, they illustrate a nimble and strategic Canadian service provider community, going the distance to make more video available to more consumers, in more ways. Oh, Canada! We wish you continued successes.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.