Next-Generation Managed Services – Vodafone Adopts a New Operating Model
Service providers are under pressure to differentiate themselves from the competitors, to be more innovative in creating new services, and to move towards a lower-cost operating model by reducing operational complexity. In a situation where mobile voice revenues are stable or declining, and mobile roaming charges are under attack by regulatory bodies, Vodafone was looking to create innovative new services for their business customers that would bring new revenue streams with reduced operational cost.
Speed to market is also essential in the increasingly competitive IT services environment. Vodafone and Cisco worked closely to create a standardized operational model for the accelerated deployment of a Mobile Web Conferencing service, based on the Webex Meeting Center product, into Vodafone’s key Operating Companies (OpCos) around the World.
Vodafone and Cisco worked closely to create a “partner ecosystem” model, which enabled Vodafone to standardize their internal operations as well as the external touch points and process interlocks with Cisco and audio partner Intercall, in deploying and supporting the new service. After a pilot launch in a lead OpCo, the three companies then created a “Ready-to-Go” operational and support package that was replicable for the other Vodafone OpCos in which the service will be deployed in a global rollout sequence.
The “Cloud-based” operation of the new service means that the other Vodafone OpCos can use the standardized operating model and partner ecosystem templates to quickly launch and board new customers and provide ongoing support for their use of the service, at lower cost to Vodafone.
The flexibility of this model allows the Mobile Web Conferencing service to be bundled with other mobile and fixed-line Vodafone services such as DSL to create attractive packages for the business user, and brings “Fixed-Mobile Convergence” one step closer to reality.