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NBC Olympics SVP, Digital Media on How Medianet Enables Coverage of 2010 Games

January 26, 2010 - 1 Comment

Perkins Miller knows a thing or two (or ten) about the Olympic Games. As Senior VP of Digital Media Olympics for NBC Universal, Miller oversaw the push to deliver the Games on multiple digital platforms, back in 2008.

This year, he says in this video interview, it’s all about capturing the culture of the Games – from fans, journalists, and athletes (except when they’re actually competing, obviously) – while vastly improving the behind-the-scenes editing workflows.

That means putting Cisco Flip cameras in the hands of participants, before the games, as well as NBC talent and producers to gather “the rest of the story.”

It was first tested with Flip in Beijing, but the effort in Vancouver is now deeply tied to the rise in social networking.

On the workflow front, Miller discusses NBC’s decision to partner with Cisco in developing and building an “IP workflow” (as opposed to prior baseband workflows), to make editing and metadata management more efficient – and to make video capable of reaching beyond the TV to mobile devices, laptops, and PCs.

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  1. Every four years I tune into the Winter Olympics and I must say the 2010 Vancouver games have been very impressive. I think Canada has done a fantastic job of holding the Olympic Games and despite some bad news, the Games should be a great success. I regularly watch Online sports so I am very excited by the Olympics this year. A number of sports sites listed at are saying that this year is the perfect year for skiing wherever in the world you are. At least something good comes out of the Big Freeze.”