NAB 2010: Tim Jackson & Azita Kia on the Launch of IntelsatONE & Moving to an All IP Network
Not that long ago, the notion of sending “contribution-grade” video over an IP network was considered unlikely, at best. Packet sizes were too big and unwieldy, people thought, not to mention the “special needs” of video, relative to other data types.
“Contribution-grade” is a broadcast video engineering term meaning “highest possible quality” – not unlike a digital master. When content owners prepare video shows and events for distribution, for instance, they want at the onset the cleanest, highest-grade product because it inevitably gets manipulated and re-processed along the way.
Because contribution-grade video typically connotes an uncompressed, lossless stream, it wasn’t immediately obvious that an IP network could handle it.
That’s all changing, now. In large part, it’s because contemporary media distribution involves carriage of multiple file formats, sizes, and resolutions, all of which are in a constant state of change. IP allows media distributors to deal with multiple content types, so as to provision and dispatch them quickly.
But don’t take our word for it – in the video below, Tim Jackson, Intelsat VP of Media Services, characterizes why IP and video make good company, especially now.
Azita Kia, System Development Engineer for Cisco, also notes below, the architectural components Cisco provided for the unprecedented IntelsatONE launch included advanced “video optimization” features. Media optimization is important for supporting tight service level agreements (SLAs), and for carrying contribution-grade video.
Contribution-grade video over IP is just starting what we think will be a significant shift over the next few years. We applaud Intelsat for forging the path, and look forward to many more such exciting experiences.