Mobile World Congress 2010: Impact of Cisco’s Mobile Internet Strategy
Tony Shakib, VP Emerging Markets, Service Provider Business, provides his perspective on Cisco’s impact at this year’s Mobile World Congress.
Clearly, compared to last year, the overall mood at MWC is very optimistic about the coming year and the acceleration of momentum for Mobile Internet expansion. Also, helping service providers to reap the rewards of their network investment will continue to be a hot issue.
That said, the Starent acquisition, and the enhancements gained from our end-to-end architecture, will enable our customers to provide a compelling value-proposition to all the third-party App developers that want to help fuel demand for new multimedia service offerings.
Tony reminds us of one of the advantages that SPs have in emerging markets around the globe – they often have minimal legacy infrastructure. We’re seeing most SPs now placing more emphasis on upgrading to flexible IP-based infrastructure, both at the core and the edge of the network. Everyone wants the same high-level of business model agility.