Mobile World Congress 2010: Challenges and Opportunities
Edwin Paalvast, VP Europe, for Cisco’s Service Provider business, shares his thoughts about the challenges and opportunities that our mobile service provider customers will likely encounter this year.
Smartphones were traditionally adopted primarily by the mobile early-adopter segment of the marketplace. Today, we’re witnessing the mainstream adoption of these very capable devices and the consumption of rich-media content.
Previously, we were discussing the “promise” of mobile data service/application consumption. Today we’re actually seeing the demand-curve trending upward in a very meaningful way.
Consumer expectations for video on a mobile device are no different than the experience they enjoy at home. That’s why service providers are embracing our robust medianet approach to video delivery – to ensure that the customer experience is truly enjoyable.
The Starent acquisition, when combined with our prior assets, has created a platform that enables service providers to provision their networks to effectively manage the ongoing demand for these rich media applications.
I agree with Edwin, the key to monetization is the ability to deliver a superior quality of service that consumers are willing to pay for. In fact, we’re using product demonstrations at MWC this week to exchange ideas about the best-fit infrastructure deployment scenarios that are proven to set the stage for successful new service launches.