Mobile Life: New Growth and Innovation Transforming Our Day-to-Day Experiences
The theme at this year’s CTIA conference was Mobile Life. As I walked the floor of the exhibition hall, it became apparent that mobile enablement is permeating many of our day-to-day experiences.
Whereas the mobile industry has focused on device innovation over the past two years, a shift toward application innovation has now taken hold. Device innovation remains strong, but manufacturers and carriers now realize the degree to which applications can drive users to adopt mobile data and rapidly increase their usage.
Nearly every carrier and handset manufacturer is talking about creating application stores and fostering application ecosystems. There is also a growing realization that linking or federating such applications stores could lead to increased value creation for all the participants. Machine-to-machine (M2M) is also gaining momentum, and CXOs of carriers are talking about connecting “billions of devices.”
As so many countries reach mobile subscriber saturation, the quest is to connect your car, security system, home controls, washing machine and other essentials via a mobile network. The applications, business models, and infrastructure are all taking form. Carriers see themselves as enablers of this new wave of innovation, providing network API capabilities, billing, support, and more to third parties who build and operate these new business solutions.
Finally, CTIA reflected the growing recognition that much of the application, storage, and compute capability will have to become embedded in the cloud – hence the emergence of mobile clouds. The mobile industry is clearing entering a whole new phase of growth and innovation.