Making a Day at Wrigley Even Better
AT&T is taking a hands-on approach to marketing its innovative U-verse Triple Play offering by quite literally taking to the streets…especially those that lead to Wrigley Field. AT&T, in conjunction with the Cubs, and I’m pleased to say, Cisco, is introducing the U-verse Challenge, a social marketing program that combines traditional and social approaches to gain the interest of customers in new and different ways.
Here’s how it works: U-verse teams on the streets outside the stadium and at kiosks inside the stadium will demo U-verse for co-branded prizes and will use Cubs branded Flips to capture the “Biggest Fans” and upload to a site to be voted on for prizes. Fans can also upload their own videos, win some Flip cameras of their own, and even get invited to an exclusive rooftop party. Co-branded banner ads, Major League Baseball (aka MLB) website placements, in-store retail posters, and an email blast by MLB to the Cubs’ fan base make the campaign even richer, blending a variety of marketing facets together to maximize customer impressions whether on the street, in the stadium or their own retail stores.
The goal? Create interest in their unique offer, demonstrate the user experience to potential customers, and in the end, to increase their service activations with customers in this key market (and noted sports town). Multiple prize opportunities are available at all locations, making this a win-win for all parties involved.
For Cisco, this is just one of the efforts that we use to be more than a technology provider but a partner to our customers. Not only do we want to have leading technology that can enable them to deliver a wide range of Connected Life services (as Pankaj reported recently when we were honored to be selected as one of ATT’s domain suppliers), but also through providing them with IP and video expertise to optimize the service, joint marketing efforts like these, and much more, we want to help enable their success.
And the fact that in the process, we can get a great hotdog in a great town watching a great team play the great American game? That’s just a (tasty) bonus.