IP Video: Bridging Legacy to Now
In this brief interview shot on the floor of the Cable Show in Los Angeles, Cisco CTO of Service Provider Video Technology Group, Ken Morse discusses the elements of making the IP video transition.
Personal computers, laptops, game consoles, portable screens – feeding them video means plumbing the pipe for Internet Protocol.
For cable operators, it’s a big transition, but an entirely feasible one. After all, it uses the broadband infrastructure they put in place more than a decade ago that gave rise to broadband and high-speed data services via cable modems.
In other words, transitioning more traffic to IP doesn’t mean building entirely new infrastructure. Rather, it means augmenting one of the several distribution mechanisms operators already employ, to carry video.
Cisco is a big part of the traditional and IP-based equipment foundation used by cable providers, and we have been there supporting our cable partners through analog television, standard definition digital television, and HDTV. IP is but another chapter in the video timeline.
Our aim is to help operators bridge existing, QAM- and MPEG-based infrastructure to technologies like video over DOCSIS. That transition, coupled with the rise of the overall web services environment, will enable what we like to call “service velocity” – getting new applications to market quickly on hybrid and all-IP set-tops, while supporting the legacy, RF-based base.
Likewise, our work on advanced video encoders will accommodate the swift rise of 3D television and features like picture-in-picture 3D.
So, when it comes to being a good partner in the transition from “traditional” digital video to IP-based digital video, it’s our heritage, as is IP. All IP video? Bring it.