IBC 2010: The Monetization of Social Media
Social media, as we’ve talked about on SP360, is no longer just something fun or trendy but rather has hit the mainstream. Now, companies are able to look to the medium not just for promotional purposes but also to establish a much longer term, loyalty-focused relationship with their customers. In such a relationship, there are some unique monetization opportunities for providers and content producers alike. Scott Brown, who directs marketing for our Cisco Media Solutions Group and is an all-around cool guy to boot, was on a panel of thought leaders in the industry talking about “monetizing social” and shares some of the highlights and main takeaways from the conversation with new media leaders of the London 2012 Olympic Games, Universal Music, BBC Worldwide, and more.
(And by the way, Scott, if in all that we’re doing with the Cisco Eos Platform and more at the London 2012 Games, if you happen to stumble across some free tickets, please don’t forget the nice folks here at SP360…)