IBC 2010: See You in Amsterdam!
It’s that time again when many of us gather our passport, pack the big bag, and head off to the annual IBC exhibition and conference, in Amsterdam (September 9-14.) This year, I’d love to take a count of how many attendees arrive with more than a laptop for getting broadband, and everything that can ride on it — because portability seems the over-riding trend of the summer of 2010.
Consider: Since the Consumer Electronics Show, in January (seems so long ago already), the global marketplace exploded with smart phones, tablets, and devices that come plumbed with a high-speed Internet connection. Video on the go is becoming as normal as voice services on the go were, two decades ago.
We’re one of many exhibiting at this year’s IBC, of course, but we’ve been hard at work on technologies that we hope will give you reason to stop by and see us in Hall 1. Stand D.71. At Cisco, our life’s mission is to help service providers to fulfill their customers’ desires for convenience and choice, in communications and entertainment. Part of that is gear, of course, and we have plenty of that (see below.)
Another big focus, and necessity, is the continued creation of an IP eco-system (to use an over-used term) of companies and techniques and technologies. The construction of an all-IP, or even mostly-IP world will require all of us, working together – even though in many cases we also compete with one another. Being a participant in the IP eco-system means being open, figuratively and literally, to a marketplace committed to connected devices, fueled by network intelligence, in a way that just works for consumers.
Here’s what’s on tap from your friends Cisco, at this year’s IBC:
- A toast to you: Our annual customer appreciation event, to be held in our stand Hall 1. Stand D.71 on Saturday, September 11th, from 4 to 6 p.m. Please join us for libations, conversation, and a toast to the truly exciting new world of IP video, portable media, connected devices, and the behind-the-scenes equipment that makes it all happen – from headend encoders to high-end CPE.
- Our point of view: We’re proud to feature three of our executives on the days this year at IBC, starting with the Plenary Session, on Thursday, the 9th, from 14:30 to 16:00, moderated by our own Neville Wheeler, Director of Business Development for our Media Solutions Group (CMSG). His topic: Monetizing Branded Content In a Social Media-Driven World. On Tuesday, Sept. 14, as part of the SCTE Lecture series, be sure to check out Luis Batalha Martins, manager of business development for Cisco’s European operations, to talk about how to get your network ready for 1 Gbps switching. Also on Tuesday, Nick Fielibert, CTO of Cable, Digital Media and IPTV Businesses, is on tap to discuss the prospects for 3DTV in cable.
- Equipment and services galore: At this year’s IBC, our exhibition spans six categories:
- Next-Gen Video Encoding, and specifically our D9036 service encoder, designed to handle up to eight SD streams or 4 HD streams, in one rack unit – at a 15% higher video quality than prior generation devices;
- Video Distribution, including a new option for our Digital Content Manager that converts any broadcast format to any other broadcast format – with the ability to insert static or moving logos into the streams;
- Video Contribution over IP, and especially our DCM IP Video Gateway, which handles both uncompressed and compressed JPEG2000 video over Ethernet. If you’ve never seen a real-time, direct comparison between uncompressed JPEG2000 and MPEG-4 AVC video adaptation, now’s your chance;
- Media Data Centers and Network/Access Components, and especially our DOCSIS 3.0-based “V-DOC” (Video over DOCSIS) devices, configured with MediaRoom 2.0 components for instant channel change, media sharing, and the ability to pause live TV on non-DVR boxes. If IPTV CPE is your game, be sure to see our ISB6030 DVR, ISB2000 non-DVR, and new VEN401/02 wireless video bridges;
- Consumer Experience components, including an open client platform for DVB set-tops; an IP/Cable Hybrid Media Server with OpenTV middleware that supports external hard drives (for consumer-furnished DVR); IPTV set-tops, and a W3C browser-based client for over-the-top applications, widgets, and a customizable user interface;
- Content Delivery Networks, as part of our effort to help broadband providers to effectively compete in the over-the-top world with hosted online content; ROSA, our video service management portfolio, which will be linked to a live remote system based in Kortrijk; and our site of cloud-based interactive services for managing and monetizing social entertainment within online content.
If it sounds like a lot, it’s because it is! We’ve been at it for months, getting ready for IBC. Now that it’s just around the corner, we can pause, take a breath, and take this moment to say: See you in Amsterdam!