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Doobie Brothers Unique Premiere via TelePresence

September 24, 2010 - 0 Comments

Doobie Brothers - World Gone Crazy - new album release

The Doobie Brothers are the sound of my childhood as my Dad would seemingly wear out record player needles, playing albums over and over again. Now, the classic American rock legends, the Doobie Brothers, are back – with a new recording entitled “World Gone Crazy,” releasing on September 28. All of us at Cisco are really excited to partner with AT&T and Marriott to host the band’s live performance – broadcast via Cisco TelePresence and Ustream – on Monday, September 27th at 3:30pm PST from the CiscoTV studios in San Jose, California. In fact, I didn’t realize how many Doobie Brothers fans there were until we opened up a few seats in the studio audience to Cisco employees and were simply bombarded by, no kidding, thousands of requests. (Of note, my administrative partner is one of them…I need to get her in or else she’ll book my next flight to Boston with a connection in Bangladesh.)

The good thing is that you don’t have to be in our San Jose studio for the event. We invite you to join the live concert on Ustream – from anywhere in the world – to hear their classic and new songs. And many others, through various promotions, will be able to attend the concert via the AT&T TelePresence service and Marriott TelePresence locations. Together, working with our partners, we can help to transform how we all experience music and video, in a truly interactive online format.

Harnessing the Power to Bring People Together

You know, back in January, when Marriott announced their Go There Virtual Meetings facilities, I have to admit that I don’t recall discussing with them the possibility of launching an album over it or helping a band effectively create a “world tour” event in a single evening…

But, perhaps that’s a key take away from this trailblazing event, the applications of Cisco TelePresence services are literally limited only by our own imaginations. Whether it’s AT&T which offers it to enterprises throughout their global network or Marriott which uses it to create a whole new class of offering for its business customers, all types of companies can explore and utilize this amazing virtual meeting technology in creative and productive new ways.

We’ll be posting some photos and video clips from the live event here on SP360. In the meantime, if you’re a Doobie Brothers fan, and simply just can’t wait until next Monday, then I’ve got some very good news – you can hear a special full-album preview of World Gone Crazy, right now online. Enjoy! And I look forward to seeing you via the network on Monday night!

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