Differentiated Services from the Service Provider Cloud
Service Providers have a growing opportunity in the delivery of cloud services, which Cisco IBSG forecasts as a $48.8 Billion worldwide in 2013. Service Providers who best differentiate their offerings to the emerging needs of their customers will take market share and out-compete other providers with a “one size fits all” approach to cloud services.
Cisco’s strategy for service providers is to use a common platform for all services; we call this Unified Service Delivery (USD). USD combines the capabilities of the Service Provider Data Center with the IP Next Generation Network to deliver secure virtual services. Unified Service Delivery combines virtual machines on our Unified Computing System (UCS) and Nexus networking in the data center with core routing with the CRS-3. Cisco offers Service Providers a number of services delivered over USD which include Hosted Communications & Collaboration; Infrastructure as a service.
Cisco’s Data Center Business Advantage architectural framework for enterprises, announced earlier this week, introduces new solutions, services, and infrastructure to enable rapidly deployable, scalable and reusable infrastructure. These capabilities will also be available for use by Service Providers in delivering differentiated cloud services as part of Cisco’s Unified Service Delivery Solution.
Services which were once delivered by a dedicated physical infrastructure are increasingly deployed on demand from virtual infrastructure. Unified Service Delivery allows these virtualized services to be delivered by a common platform supporting end-to-end virtualized infrastructure, and for virtual appliances to be delivered on demand by our Unified Computing System. Building on the success and capabilities of our Nexus 1000v virtual switch, new virtual devices and services are now available as virtual appliances including:
- Virtual Wide Area Application Services (vWAAS) – a virtual appliance that accelerates applications delivered from private and virtual private cloud infrastructure
- Virtual Security Gateway – a virtual appliance that secures and provides trusted access to virtualized data centers
The addition of new virtual appliances as well as the announced availability of the Nexus 5500 with FabricPath, and enhancements across the Cisco switching and server portfolio further extend our Unified Service Delivery platform’s support of massive scale, connectivity, and service flexibility.
Service Providers leveraging Unified Service Delivery can deliver strong differentiation, and offer your customers a variety of offerings tailored to their unique needs.