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Destination Opportunity: Navigating the US Broadband Stimulus Program

April 27, 2009 - 0 Comments

Navigating the US Broadband Stimulus ProgramMuch of the talk over the US stimulus activity has been focused on infrastructure – improving the country’s roads, airports, railroads and schools. Fortunately, there is widespread recognition that infrastructure also includes broadband.On the surface, it seems the United States is doing pretty well with broadband, as it is the single largest broadband market in the world, with over 75 million subscribers – more than twice that of the next closest country, Japan, according to the OECD. However, when you look a bit closer, you see that being the biggest market is mainly due to having a lot more people. Comparatively, when the OECD looked at the number of broadband subscribers per 100 members of the population, or by per capita Gross Domestic Product, the US didn’t do so well, ranking 15th, far behind Denmark, Sweden, and Korea. As there is quite a ways to go to gain broadband leadership, hopefully this broadband stimulus effort will help the U.S. bridge the gap.While the benefits of broadband are clear – whether it be for education, healthcare, transparency of government, efficiencies for business, and much, much more – one thing that isn’t very clear to many US providers is what is the best approach for them to pursue the opportunity that the broadband stimulus program provides. That’s where Cisco can help.Today, as part of our continuing effort to be far more to our customers than a technology vendor but rather be a business partner, Cisco is rolling out our US SP Broadband stimulus program. Its intent is to help providers most efficiently navigate through the process by, among other things, expediting information from Washington to them in a central portal, providing network design assistance for their proposals, offering grant proposal assistance in some cases, and even helping on the business development front to increase the relevancy of proposals by working to orchestrate private-public partnership of proposals with local, regional and state levels.What makes this assistance all the more urgent is that providers only have 60 days to complete their grant proposals to take advantage of the first wave of funding. Such urgency makes for an all-hands-on-deck situation for our customers – and the country – and as a partner to both, Cisco will be right there with them.If you’re interested in learning more about what Cisco can do to help you take advantage of this program please visit our website and watch the video from Director of Business Development, Spencer Hodson.

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